Chapters 8 and 9

Chapter 8: Chapter 8, "What Nothing Says," is all about the absence of words and how that affects metadata and the third order-of order. However, data can be organized in an implicit and explicit manner. Implicit can imply what something may contain, non-specifically and ambiguously. Explicit refers to the generalization of the subject or subject matter which can lead to inaccurate or out dated information.

So What? This is important and relevant to me as a DTC major because it is important to know how to place your content and metadata in the web in a way that it doesn't necessarily take words to understand what the subject matter is. The content and relevance needs to speak for itself and be clear without the use of words.

I think it is also important to take into consideration something that the book mentions, it is more important to tag things that are relevant to you then what you think others will find relevant. I think that this is important when it comes to marketing a company through blogging and Twitter because tagging things creates a network or landmarks for a company, landmarks that represent values, interests, company culture and beliefs. It is important to understand how this metadata will be received and the effects it will have on the viewer, but tagging should not only occur for the audience reaction.


Chapter 9: Chapter nine, "Messiness as a Virtue," discusses the value of the internet being some what of a disorganized place, constantly undergoing organization. However, if no organization exists, it is likely that information will be hidden or lost in the vast amount of information available on the Internet. As information become more relevant or important to people, it becomes more organized.

So What? As a DTC major, this is relevant to me because of the need for me to organize and sort through large amounts of information and metadata in my day-to-day life and analyze that data accordingly.