Blog Post 5

The introduction to Jenkins describes what convergence culture is and how it is effecting our lives. From the individual to the corporate level, circulation of media "depends heavily on consumers' active participants." Convergence culture is where old and new media collide and the power of the consumer and producer converge and create viral or general content.

"Convergence represents a cultural shift as consumers are encouraged to seek out new information and make connections among dispersed media content." (p.3)

"When people take media into their own hands, the results can be wonderfully creative; they can also be bad news for all involved" (p.17)
So what?

Convergence is a large part of DTC. It demonstrates the potential for an individual to make a large impact on the internet community, versus a large production company or corporation. This is demonstrated in the story told at the beginning of the introduction about Dino Ignacio's photoshoped image.

This introduction connects to Weinburger in the sense that the organization of the internet (the third order of order) made it possible for this image to be found.